"It's only a compliment when it's vaseline."

Four months

Nine agencies

One campaign awarded a spot in the James Madison University Creative Advertising Hall of Fame.

When asking our target audience (young men) their thoughts on the product, responses were always a variation of “It’s nothing special, but it gets the job done” or some mediocre compliment. My team had a laugh when we thought, “What if this was said about you?”

First Row Agency was awarded first place in the 2024 Creative Advertising Capstone competition for its “Passive-aggressive Praise” campaign and will hereafter be honored in the JMU Creative Advertising Hall of Fame.